As entrepreneurs, we often focus on how to prepare for an interview with an investor by getting our business plan prepared and ensuring that financial documents are in order and preparing the essential elements of our pitch deck. An interview with an investor is a two-way conversation. The questions you ask an investor will reveal a lot about their procedure and expectations for working with startups.
Standard Investor Questions
Investors are interested in how you are aware of your business model and how you see the potential market for your company. They’ll also be interested in knowing what you’re planning to do to prepare for growth, what metrics matter to you most and how you’ll increase the value of their investment. Answering these questions will help you build an excellent foundation for more in-depth discussion during the interview.
Firm-Specific and Process Questions
Doing your research on investors and their investment procedures before meeting them is crucial. You can adapt your approach so that it meets their needs and increase the chances that they will invest in your venture. Knowing the investors’ expectations for returns and their typical timelines for deals can help you match your goals to theirs. You can also gain an understanding of the founders’ approach by learning how they have faced turbulence in their portfolio companies.
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